About Us


Trust and Satisfaction

With more than fifty years servicing Australian retailers, you can rely on our knowledge and experience to help grow your business.

Because our success relies on yours, we are focused on distributing brands that have an excellent record of success in the market. Our expanding range of brands are leaders in their categories and you can range them with confidence.

In today’s high pressure retail environment, you want to lower risk.  Our professional sales team can help by selecting the right products from our wide range, to help build your business.

In everything we do, we never forget that customer satisfaction is about meeting an expectation, every time a customer places their trust in one of our products.


Tomfoolery was established in 1962. Today our modern office and warehouse facilities are located in Melbourne Australia. We service both major and specialist retailers in both Australia and New Zealand.

We distribute branded and licensed products to retailers in:

  • Costume, Halloween and Party
  • Fashion &  Beauty
  • Souvenir and Gift
  • Corporate and Fund raising



The business was established in Melbourne in 1962. For many years it was a retailer and later became brand owner-wholesaler of products for the Costume & Party and Souvenir & Gift industries. A successful Melbourne family owned and ran the business for almost fifty years before deciding to pass the business to new owners.
In July 2011 the business was acquired by a privately owned Australian company, NM Holdings Pty Ltd. NMH brought extensive experience in distribution and additional resources that have allowed Tomfoolery to expand into distribution.

NMH built new offices and warehouse facilities in Hallam Victoria and Tomfoolery moved to these new facilities in November 2011. The new facilities were purpose built for Tomfoolery’s business and provide bulk warehouse and specialized pick face racking to allow greater efficiency warehousing and distributing an expanding product range.

Tomfoolery is evolving as a business with a dedicated and empowered team of people, using the latest technology and facilities to support and distribute a growing range of brands.



To top